AI Sales Agent on WhatsApp

The problem

Your best rep isn't working at 10 pm. And the customer buys at 10 pm.

Half the messages arrive after hours, at the weekend, or at the peak when everyone is busy at the counter. The customer asks for a price, nobody answers, and they buy from whoever replies first. Worse: when someone does reply, they sell only what was asked for — the shoe goes out without the insole, the paint without the roller, the wholesale order without the case that would have unlocked the discount.

What changes

From the question to the order, with nobody typing

The customer sends a message. The Agent identifies the product in your catalog, gives price and availability, builds the cart item by item and confirms the purchase. When the customer closes, the order becomes an opportunity in the CRM with the conversation's title, the items entered and the total value.

Checks your real catalog — price, stock and product photo
Builds the cart inside the conversation, with quantity and value
Creates the opportunity with WhatsApp as the source and the order attached
Assigns the owner round-robin among the pipeline's reps

How it works

The item nobody remembers to offer

This is where the Agent pays for itself. It knows how your products relate to one another and offers the add-on at exactly the right moment in the conversation — without feeling pushy, because the suggestion actually makes technical sense.

Shoe → offers the insole and the waterproofing spray
Prescription glasses → offers the anti-glare coating and the case
Paint → offers the roller, the tape and the drop cloth
Full case → offers the pallet with a volume discount

In practice

The better version — when it makes sense

When there's a better option for the same use, the Agent lays out the difference in benefit and price, and lets the customer choose. The goal is a bigger ticket with a happy customer, not a forced sale.

Compares two options by what actually changes (durability, warranty)
Shows the price difference out in the open, no runaround
Takes a “no” and goes on closing the original order

Day to day

You stay in control of the conversation

The Agent follows the persona and the rules you write: what it may offer, what discount is allowed, when to call a person. And the prompt is editable inside FLAMA — you adjust the tone and the protocol without depending on anyone.

Persona and protocol you can edit yourself
Escalates to a human agent when it goes off script
Every conversation and every order is recorded in the ticket
The rep gets a notification of the order assigned to them

And then

The opportunity arrives with the follow-up already scheduled

Beyond the order, the Agent fires off the stage's cadence: the follow-up activities are born with a deadline and an owner. And the CRM's AI scores the win probability from 0 to 100 and explains why — your team starts the day knowing what to go after.

Follow-up activities created automatically
Win probability from 0 to 100, with the reasoning
Ticket and opportunity linked — nothing gets lost

Plans

What each plan includes here

An add-on available on any plan, with a monthly fee plus a small charge per opportunity the Agent creates. Requires the Products module (the catalog it looks things up in). In the first month: 20 free opportunities and 300 bonus AI credits. We show the figures in the demo.

Feature	Essential	Professional	Advanced	Enterprise · On request
Add-on available on the plan	✓	✓	✓	✓
The Agent's monthly fee	monthly fee	monthly fee	monthly fee	To agree
Per opportunity created	per opportunity	per opportunity	per opportunity	To agree
Products module (required)	Included	Included	Included	Included
The plan's AI credits	1,000/mo	2,500/mo	5,000/mo	To agree
Opportunity lands in the pipeline	Fixed pipeline	Editable pipelines	Editable pipelines	Editable pipelines

Essential, Professional, Advanced and Enterprise. Pricing outside Brazil is quoted per country. Artificial intelligence included in all of them, no lock-in. See all the plans

Questions

The questions that come up about this

Is there an AI that sells on WhatsApp?+

Yes. FLAMA's AI Sales Agent talks to the customer, identifies the product in the catalog, gives price and availability, builds the cart and creates the opportunity in the CRM when the customer closes.

Does the AI do cross-selling and upselling?+

It does. On cross-sell it offers a complementary item that adds to the order; on upsell it presents the better version of the same product with the price difference out in the open, and takes a no without pushing.

Is the Sales Agent charged separately?+

Yes, it's an add-on available on any plan and it requires the Products module, which is the catalog the AI looks things up in.

Do I have to change my WhatsApp number?+

No. It's the same number you already advertise on your storefront, your card and on Google. It gets connected, not replaced.

Does FLAMA have lock-in or a minimum-term contract?+

No. You leave whenever you want and take your data with you in a spreadsheet. The annual plan is the default because it's the best price; the monthly one runs about 20% higher.

Does FLAMA integrate with my ERP?+

Yes. Open API with around 300 endpoints and public Swagger, scoped keys and an audit trail. With the Desoft7 and Jupiter ERPs the sync is native: customer, product, price, stock and contract arrive on their own, and the order goes back.

Explore

The other features

Each one has its own page, with the problem it solves, the product screen and the plan it comes in.

A rep who serves, offers the missing item and closes the order.