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📈 Sales CRM

The customer said “I'll think about it”. Did anyone follow up?

Serving customers well without a pipeline is a lost sale with good manners. FLAMA's CRM keeps every opportunity, shows who is about to close and doesn't let the follow-up depend on anyone's memory.

Pipeline as kanban or listScore from 0 to 100Follow-up cadenceThe month's forecast
app.flamaatende.com.br/crm
FLAMA screen
The problem

A sale doesn't die on a “no”. It dies from being forgotten.

The service was great, the quote went out, the customer said they'd think about it — and nobody followed up. Not out of bad will: because the opportunity only existed in the head of whoever served them. When volume grows, it's always the same question: how much did you lose this month without knowing?

What changes

Every open deal on a single screen

New, Qualification, Quote, Negotiation, Won and Lost. At the top, what matters for chasing targets: open value, the month's forecast, deals won and win rate. Pipeline or list view, filtering by owner and by tag.

  • Stages named after your own operation
  • More than one pipeline when the business needs it
  • Export and import whenever you need
app.flamaatende.com.br/crm
FLAMA screen
How it works

The opportunity is born on its own

Nobody stops serving customers to register a deal. It comes in three ways: the AI reads the conversation and fills in title, value and urgency; the public form you share lands straight in the right stage; and the cart closed by the Sales Agent arrives with the items already entered.

  • From the service desk — cards tagged with the ticket number
  • From the public form — the lead becomes an opportunity
  • From the Sales Agent — the cart becomes a deal
In practice

Win probability — with the reasoning written out

Every deal gets a probability score and the AI explains what it was based on: time in the stage, overdue activities, engagement, value. Alongside comes the list of suggested next actions — and the button that writes the follow-up message for you.

  • A probability score with the reasoning written out in full
  • Temperature tag: cold, warm or hot
  • “Generate message” writes the follow-up in context
app.flamaatende.com.br/crm/negocios
FLAMA screen
Day to day

The follow-up with a date, an owner and a script

Call, send material, book a meeting, send a quote. Every activity has a deadline and an owner, and the deal's timeline records each move: who touched it, when, and what changed.

  • Next activities with the deadline in plain sight
  • A saved script per activity
  • A timeline that doesn't disappear
app.flamaatende.com.br/crm/negocios
FLAMA screen
Plans

What each plan includes here

Fixed pipeline from Essential onwards. Editable pipelines and public forms from Professional. AI prioritization and insights on Advanced.

FeatureEssentialProfessionalAdvancedEnterprise · On request
Sales pipelineFixed pipelineEditable pipelinesEditable pipelinesEditable pipelines
How many pipelines1510Unlimited
Public lead form—✓✓✓
Win probability (AI)——✓✓
Insights and next action——✓✓
Forecast and dashboards1 dashboardUnlimitedUnlimited + BIUnlimited + BI

Essential, Professional, Advanced and Enterprise. Pricing outside Brazil is quoted per country. Artificial intelligence included in all of them, no lock-in. See all the plans

Questions

The questions that come up about this

Does FLAMA have a CRM?+
Yes. FLAMA has a sales pipeline CRM built into the service desk: the WhatsApp conversation becomes an opportunity with a title, a value and items, and the AI scores the likelihood of closing and explains why.
How does the AI prioritize deals in the CRM?+
Every deal gets a score from 0 to 100 based on time in the stage, overdue activities, engagement and value. The AI explains the score in writing and suggests the next action.
Which plan is the CRM in?+
Fixed pipeline from the Essential plan onwards. Editable pipelines and public forms from Professional. AI prioritization and insights on Advanced.
Do I have to change my WhatsApp number?+
No. It's the same number you already advertise on your storefront, your card and on Google. It gets connected, not replaced.
Does FLAMA have lock-in or a minimum-term contract?+
No. You leave whenever you want and take your data with you in a spreadsheet. The annual plan is the default because it's the best price; the monthly one runs about 20% higher.
Does FLAMA integrate with my ERP?+
Yes. Open API with around 300 endpoints and public Swagger, scoped keys and an audit trail. With the Desoft7 and Jupiter ERPs the sync is native: customer, product, price, stock and contract arrive on their own, and the order goes back.
Explore

The other features

Each one has its own page, with the problem it solves, the product screen and the plan it comes in.

🔥 Thirty minutes

Put it live today and try it with your team.

We load your catalog beforehand and you watch FLAMA serving customers with your products, your price and your stock. If it doesn't make sense, you leave the call knowing your WhatsApp's response time today.

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